If you’re in the board game or video game industries, there’s no “chances are”—you know what crowdfunding is. Some of the most popular games of all time got their start on Kickstarter or Indiegogo, including such record-smashers as Gloomhaven and Bloodstained: Ritual of the Night.

Now it’s your turn.You’re gearing up for the launch of your crowdfunding campaign and you want to make sure it reaches as many people as possible…

Here’s why you need to start promoting it months sooner than you think.